Solution:

Deliverers proposed to deliver this event virtually making it more cost effective. The content was spread out over 2 days in 2 hour sessions with the main purpose to get people engaged and interacting. Day 1 included main tactics presentations and the social element, while day 2 was mainly focused on sharing best practices and break out group discussions around the segmentation implementation.

For this event, Deliverers created the following bespoke elements:

• Rock.Star.People event theme
• Opening and closing videos
• Video montage with people interviews about their personal preferences
• Virtual Best practices gallery. Prior to the event, all countries where asked to submit their best practices so these could be shared and people could vote for their favourites. At the event, the winners presented their best practice presentations.
• Rock.Star.People game: Participants submitted their preferences for food, cinema genre and holiday destination together with their picture. With these elements, Deliverers created a game for people to get to know each other a bit better while having fun!